- The ‘Made with Care’ campaign returns to promote the wide range of opportunities available in the adult social care sector.
- A range of free resources are available to those interested in starting a career or considering a career change.
- This funding will help ease pressure on the NHS and ensure people get the care they need.
People looking to make a genuine difference to people’s lives are being encouraged to join the adult social care workforce through a government recruitment campaign that has been being relaunched.
The ‘Made with Care’ campaign is returning for a fourth year, with advertising promoting the wide range of opportunities available to people across England build a career in adult social care and help people live happy, healthy, fulfilling lives.
Running until the end of March 2024, campaign advertising will appear to millions across on demand platforms such as ITVX, Sky Go and Channel 4; radio and digital audio channels, such as Spotify; and social media and digital channels, like Facebook and Instagram, to direct job seekers to www.adultsocialcare.co.uk.
This year’s campaign builds on the success of last year, which saw over 244,000 candidates search for a social care job on the website after seeing the campaign.
The campaign aims to show the amazing work that care workers do, celebrate the way they empower the people they care for and shine a light on the emotional rewards of the role, to inspire more people to consider a career in adult social care.
Many entry-level roles don’t require any specific qualifications - training will be provided on the job, and that there are a variety of roles available so those interested in care work can find a job that will fit around them.
While the campaign will look to encourage the public to consider if a career in social care may be suitable for them, the Department of Health and Social Care is also calling for all care providers to list their vacancies on the Department of Work and Pension’s ‘Find a Job’ portal, to ensure job seekers visiting the campaign website (www.adultsocialcare.co.uk) can find roles in their local area.
This funding will ease pressure and build a stronger NHS to ensure the people of our country get the care they need and deserve.
Commenting, Greg Hands said:
“Social care workers make a significant difference to the lives of people in their communities that are in need of support. This campaign not only highlights the vital service that these workers provide, but underscores the wide range of opportunities in the sector for those people considering a career or new role in social care.
With the thousands of opportunities available, I would encourage anyone to take advantage of the free resources to find the right role for them.”
Commenting, Minister for Care, Helen Whately said:
“Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.
“I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.”
ENDS
